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CV

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Mohan Sridhara

coodleemohan@gmail.com

+91 87799 84863

Assistant Editor, Masala! ITP Media - Mumbai, India

03/2024 - Current

  • Curated and executed multiple Digital Covers (Taapsee Pannu - Sep 24, Pooja Hegde - Oct 24, Rakul Preet - Nov 24, Nimrat Kaur - Nov MM 24, Arjun Kapoor - Dec 24, Keerthy Suresh - Jan 25, Faitma Sana Shaikh - Jan MM 25, Rashmika Mandanna - Feb 25) and key exclusives

  • Conducted video interviews with top Bollywood luminaries (Prominent Guests: Kartik Aaryan, Sonu Soon, Nikhil Advani, Siddharth Roy Kapur and Ishwak Singh)

  • Assumed the role of Acting Editor and steered daily editorial operations

  • Collaborated on designing and executing a content calendar across Instagram, Twitter, Facebook and YouTube

  • Produced a celebrity chat show, #MasalaChaat that featured guests such as Ali Fazal, Urvashi Rautela, Rasika Dugal, Patralekha, Sharad Kelkar and others

  • Negotiated collaborations with PR agencies to secure advanced screenings, exclusive access and partnerships

  • Authored film reviews, opinion pieces and feature articles

Assistant Manager - Operations Iksula Services Pvt. Ltd.

01/2023 - 10/2023

Experience

  • Promoted from Editor to AM – Ops in January 2023

  • Directed operations of 80 Member Support Agents, while overseeing contributions from 3 Team Leaders, 2 Quality Analysts, and 2 Subject Matter Experts

  • Facilitated a successful operations handover (captive process to third-party run operations)

  • Recruited 40+ agents and 4 team leaders to enhance team capability

  • Drove key performance metrics and tracked KPIs, including productivity (AHT and SpH), quality, and customer satisfaction (CES)

  • Met CES and productivity targets for three consecutive months

  • Managed client communication, generated weekly and monthly performance decks to review progress and track goals

Editor Iksula Services Pvt. Ltd.

07/2022 - 12/2022

  • Promoted from Sub-Editor to Editor in July 2022, managed a team of up to 17 content writers and an sub-editor

  • Executed successful client onboarding of Homes R Us after working on a pilot initiative in October 2022

  • Supported the integration of AI technologies in creating written content

  • Spearheaded client management, data management, resource recruitment, training, and delivery management

  • Achieved a remarkable 0% attrition and 3% shrinkage for 2 consecutive quarters, enhanced TAT by over 10%

Senior Content Editor 8ty6 - Mumbai, Maharashtra

02/2022 - 10/2022

  • Authored and refined more than 50 blogs, articles, and white papers on NFTs, Cryptocurrencies, the Metaverse, and DeFi

  • Crafted character backstories and descriptions for NFT collections

  • Moderated discussions on Twitter Spaces focused on NFTs and the Metaverse

  • Partnered with the sales team to formulate strategic marketing plans

Freelance Content Writer & Editor Self - Mumbai, Maharashtra

02/2019 - 08/2022

  • Wrote over 40 authored articles, industry articles, press releases, blogs, pitch notes and Amazon A+ content for Ionik Digital

  • Wrote product content (Category: Apparel & Footwear) for over 3000 SKUs for Urban Studios. (Clients: Pantaloons, Lee Cooper and Spykar)

  • Produced 50+ engaging features and trending stories for iDiva

Sub Editor Iksula Services Pvt. Ltd. - Mumbai, Maharashtra

05/2019 - 07/2022

  • Managed a team of up to 8 content writers

  • Edited, proofread and collated content for clients such as Souq, Lals Group, Homes R Us, Lulu Group, Saco, Pandaclick, Noon, The Home Depot, Virgin Megastores, Jashanmal, Carrefour and TiLa

  • Formulated plans on a weekly, monthly, and quarterly basis to enhance quality and productivity

  • Conducted regular training sessions and refreshers, developed assignments, evaluated progress

Sales Executive Tech Mahindra - Mumbai, Maharashtra

10/2018 - 04/2019

  • Sales and Upgrades for Three, UK

Freelance Video Editor & Post Production Supervisor Self - Mumbai, Maharashtra

12/2013 - 02/2019

  • Oversaw filming, editing, and post-production of diverse short films, corporate films, music videos and promotional videos

Senior Fraud Analyst Radius Global Solutions - Mumbai, Maharashtra

12/2016 - 08/2018

  • Fraud detection for American Express

Team Coach & Customer Service Advisor Teleperformance - Mumbai, Maharashtra

11/2014 - 12/2016

  • Customer Service and Complaint Management for Barclaycard

Associate Director Dilzan Wadia Productions - Mumbai, Maharashtra

05/2014 - 09/2014

  • Worked on 2015 feature film, 'Four Pillars of Basement,' directed by Girish Nayak

Assistant Director & Editor Hi Definition FIlms - Mumbai, Maharashtra

02/2012 - 12/2013

  • Contributed to production of creative ad content for Tata Sky

Intern Balaji Telefilms - Mumbai, Maharashtra

12/2011 - 02/2012

  • Served as Assistant Director on Bade Achhe Lagte Hain

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